Altaroma is back this year with a with a hybrid edition, between physical and online events, bringing on catwalk the most interesting young designers and emerging brands.
Once again this year the Rome Fashion Week took place in Cinecittà in Rome organized by Altaroma, in order to support the new names of Made in Italy Fashion and the new emerging talents in the fashion design world.
Despite the emergency, the organizers have decided to open the physical events to sector insiders, combining the digital part with the public in attendance. A new mix that adapts to the times we are living in, connecting public, buyers, fashion journalists and fashion designers.
Almost 100 fashion designers joined the event, with 20 fashion shows. Here are the best of the collections presented at Altaroma on day 1.
ALBERTO AUDENINO
Alberto Audenino’s fashion collection celebrates freedom and female empowerment. The main inspiration comes from the 80s, as emphasized by the music throughout the show. Strong animal prints are combined with velvet, laces and elegant leather.
The young fashion designer wants to convey his belief that women are powerful and don’t have to be afraid to dare. This is also highlighted with the beautifully crafted suits. The jackets, with their broad shoulders, are embellished with shiny buttons and worn with matching flared pants.
Black, as seen in all Audenino’s collections, is one of the main colours and it is a symbol of mystery and timeless elegance. The other colors of the collection are very bright tones of red, royal blue and white to underline the desire to celebrate life after over two years of pandemic. Overall, everything in the collection, from the shiny colours and prints to the unique shapes, aim to inspire women to be bold and not to be scared to go beyond limits.
EDOARDO GALLORINI
The fashion collection “Showgirl” by Edoardo Gallorini is a brutal clash between two opposing worlds: the bourgeois, with its rules settled over time, that idea of polite and impeccable elegance, and the smoky and decadent atmosphere of a cabaret, where the feeling of an illusory atmosphere of superficiality and frivolity, of recklessness and unscrupulousness reigns.
Slippery silks, to be worn close to the skin, bright satins, shapes that let you glimpse the body thanks to unexpected slits, deep necklines, extreme transparencies. And then bows, sequins, feather boas: a pastiche of all the stereotypes typical of an old idea of femininity, consciously superficial and amused. A design attitude that mixes sobriety and malice, elegance and transgression, rigor and irony.
Prints leave the space of discretion, to land in the territory of opulence, kitsch: decadent living rooms, boudoirs, printed on silk twill, caress the skin and
push transgression to seek out ever new stratagems to emerge. A game of minimal seductions, made up of light and calculated gestures, so gently powerful as to trigger sensations, evoke images and satisfy desire.
The materials, sustainable, natural and luxurious, come mainly from warehouse leftovers, thanks to the collaboration with Maeba International, which, through the ReLiveTex guarantee, certifies their recovery and traceability.
MUUSA
“DNA” Muusa is a genderless Nomad who lives nature with respect and embodies atavistic roots in mutation but also a contemporary warrior who challenges limits with a free evolutionary soul and the aura of the Queen of snow crystals, breathing in the 5 energetic ethereal elements, creators of matter and interactive generators of intimate and spatial well-being.
The DNA Muusa Collection is a tribute to the preciousness of life, to its conceptual and material evolution, it adapts to the vulnerability of characters, just as new genes are renewed in the evolution of style, to be always up-to-date in every season for every age
Sustainability is at the heart of the Muusa philosophy with precious natural certified yarns: from the ultra-soft cashmere of ethereal lightness to sculptural three-dimensional items, and now in union with the purest silver thread of the extraordinary antibacterial, antistatic, regulating and healing properties.
In absolute preview, MUUSA presents a Baby outfit, where cashmere, like a natural caress, pays homage to birth from the very first steps in a loving embrace.
ROME IS MY RUNWAY #1
FRANCESCA COTTONE
“GUILTY PLEASURE” is the new fall-winter 2022/2023 collection by Francesca Cottone. A fashion collection that is inspired by the feeling of a forbidden, intimate and cheeky pleasure typical of noir films. The combination of the two terms “Guilty” and “Pleasure” creates a new one dimension where the character of seduction is externalized through a captivating personality, split into two worlds: one more ethereal and one more irreverent.
Through contrasting textures and patterns, a sensual will is expressed. The entire fashion collection is made up of bold and sensual garments, embellished with jewel details and with bright and dreamy palettes. The references to the world of divas and stars of the past are clear: from the pinstripe suit inspired by the elegance of Grace Kelly with ton sur ton sequin details, at the forefront of the Gilda bomber jacket with an oversized line in soft eco-fur.
The Marlon double-breasted coat and the Bradley room blazer, thanks to structured silhouettes, tailored details and soft lines, are characterized by a careful modelling study. A passionate combination of drama and theatricality designed in a modern way: soft, sinuous fits, which pose with charisma in a vortex irresistible of sequins and colours of the outerwear, core of the brand.
GAMS NOTE
With “First Note” Gams Note presented a sustainable menswear collection entirely Made in Italy. The main inspiration of this fashion collection comes from a great research and deconstruction for the men’s uniforms in particular towards the world of scouting and outdoor, the fit is designed to be fluid and contemporary. The garments have been conceived without season, produced in small quantities, suitable for multiple occasions and easily layered together, to be as timeless, sustainable and ethical as possible.
The iconic Gams Note logo titled “Pride” is introduced for the first time inspired by the arms of merit generally used by scouts to represent the goals achieved or the values that distinguish it. Symbol of inclusion, equality and respect for the surrounding environment, the logo represents fully the brand values. The intent of this collection is to create a “polite uniform”, to reveal the fundamental values of the project, trying to be respectful and aware of the environmental and social situation in which we live.
JOHN ZUCCA
John Zucca‘s fashion collection is inspired by the concept of philosophical deconstructionism. An unfinished and crude avant-garde style that leaves the people of the future free from stereotypes, from the rules of patriarchy, and freed from cultural and sexual currents.
The up-and-coming fashion designer uses recycled clothing to create a new design and encourages consumers to take control of their own style. Beauty and sensuality can be different. The cutting-edge shape tries to break with the superstructures and the normal ideas of beauty considered as the symmetrical cut of the design. The material is recombined in different layers of fabric in a design that is not only elegant but also functional.
THE SILTED COMPANY
The FW22 collection by The Silted Company challenges the elegant balance of the Italian sartorial tradition, with a new idea of elegance, comfort and style. A mix between the sea and the city, a connection between beauty and risk, precision and hazard, millimetric control and freedom.
The idea of a silted surf club was born from the creative symbiosis of surfing and tailoring, a meeting place that reflects the spirit and the vision of the brand, where surfboards find their place among precious neoclassical frescoes and rooms inspired by a mysterious geometry. The entire fashion collection reflect the brand’s retro soul, with a selection of garments in which the classic fabrics are shown with a new modern design, thanks to a style research to give at the same time refinement and comfort to everyday wear.
Article by Federica Macheda
